The Beauty Trends industry grows at a speed of 5.2% per year from about 2020-2021. The countries with the best makeup industry are India, China, Japan, Brazil, and the United States.
Let’s take a quick review to know what’s going on in the Beauty Industry. To know about Beauty Industry we need to know some beauty trends.
- Skincare Products
- Natural beauty products
- DIY beauty
- Ecommerce
- Moisturizing Hand Sanitizer
- Mask-friendly makeup
- Scalp Care
1. Skincare Products
Skincare is one of the most famous beauty Trends these days. This is the treatment of face acne, dead skin, skin burn, wrinkles and anti-aging. People usually go for skin therapy and medications for the treatment of wounds and anti-aging. The treatment includes direct exposure to the sun, some nutrition and medications.
Products like moisturizers, cleansers, Vitamin C serum and some anti-aging creams make a great revolution in the industry.
Best skincare brands are Skin Ceuticals, Drunk Elephant, Golde, Neutrogena, Klur, Alphyn Beauty, the Ordinary, Dr Barbara Sturm, Bolden, Alastin, Shani Darden, Cetaphil, Skin Medica, Beauty Stat, Tata Harper, Tatcha and many more.
2. Natural Beauty Products
Natural skin Products create a new craze among people. They are highly possessive of what they are applying to their face and body. This is due to the addition of fillers and chemicals in the products that react with the skin sometimes.
To prevent these, products with plant-based options with sustainable category falls under this category. The whole market is covered up with herbal product brands that have no chemical reactions to the skin.
The best brands of Natural Beauty products are Farmacy clean makeup removing Cleansing balm, Beauty counter match eye rescue cream, Alpyn Beauty calming Midnight Mask, Weleda Skin Food Lip Butter, Eleven By Venus sun serum, Pholk Aloe Lemon Balm Face Mist, Buttah Skin, Biossence, Indie Lee, and many more.
3. DIY Beauty
In 2020, when saloons are closed due to pandemic situations, people usually try these DIY products to look after their skin. DIY products simply mean “DO IT YOURSELF” to pamper your skin. These products are homemade which means no preservatives that harm your skin. According to dermatologists, making your product according to your skin type is beneficial for your skin.
Some of the best DIY products are Honey, Lemon, Baking soda, Raw Egg, Vinegar, Turmeric, Aloe Vera, Besan, Cucumber, Yogurt, Banana and many more makes your skin hydrated, moisturized and healthy.
4. E-commerce
The beauty industry has seen a major shift in the field of E-commerce. Nowadays, most people buy a product online. Various apps like Nykaa, Smythen, Amazon bring a big revolution in the beauty industry.
With the help of analytics, the Retailers know the demand trends and behavior of the customer. They also who is buying their product and at which proportion.
5. Moisturizing Hand Sanitizer
In the previous year, the pandemic had created a great demand for sanitizer in the market. But excess use of sanitizer dries your hands and This increases the demand for hand moisturizers. But now various companies know the demand for Moisturizer and make Moisturizing Hand Sanitiser. These sanitizers make your hands moisturized and nourished.
6. Mask-friendly Makeup
Masks are now becoming very necessary in our day-to-day life. So makeup lovers have compulsory to wear masks due to Covid-19. Since a mask covers your face from the nose down the demand for eyelashes, mascaras and eyeliners also increase. Now people use Mask-friendly makeup that increases their makeup life.
7. Scalp Care
In the fast-moving world, due to work pressure hair problems like dandruff, hair fall also increase. People use various products to cure these problems. Pollution is one of the major reasons for these problems. Some beauty products that are related to the scalp are moisturizing masks, oils, scalp detoxes, deep cleansers, serums, and caffeine treatments.
Some brands that are very famous for making hair products are Olaplex, Briogeo, Odele, Oribe, Bounce Curl, Living Proof, Amika, Shea moisture, Design Essentials, Ouidad, MamaEarth, Virtue, Pureology, Pattern, Streax and many more that nourishes your scalp and makes your hair healthy, long and strong.
Nowadays, there are various therapies and treatments that are becoming very common in Beauty Trends.
